Data does not change behaviour. People do. Create turns your measured footprint into missions, streaks and shared wins — so climate action stops being a private guilt and starts being a visible habit.
Across 125 countries and 130,000 people, 89% want their government to do more about climate change. Ask those same people how many of their fellow citizens agree, and the answer comes back at 43%. Almost everybody is quietly waiting for everybody else.
0pt The gap between how many people want climate action and how many we think want it. Closing it costs nothing but visibility.
Sources: Andre et al., Nature Climate Change (2024) — 130,000 respondents in 125 countries, via Our World in Data · UNDP Peoples’ Climate Vote 2024.
Every mission is tied to a line in your measurement, so completing one moves a real number rather than a feeling. Pick one. Bring people with you.
Audit what draws power overnight — screens, servers, signage, the espresso machine nobody switches off. Then schedule it off. It is the cheapest kilowatt-hour you will ever not buy.
Pick your largest spend line and request their emissions data. Most cannot answer yet. The asking is the intervention — it is how Scope 3 data starts existing at all.
Map how your team actually travels, then change the default: one remote day, a bike allowance, a train policy that beats the flight on expenses. Defaults do the work willpower cannot.
Most buildings heat empty rooms on a timer set by someone who left years ago. Reset it to how the space is really used and you will typically find double digits of waste.
Kit, clothes, bikes, laptops. Get people in a room with tools and someone who knows how. Nothing shifts culture like watching a thing that was rubbish become a thing that works.
Put your footprint somewhere public before it is flattering. Nothing accelerates reduction like having said out loud where you started — and nothing builds trust faster.
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Boards are not about competition for its own sake. They exist because the perception gap closes the moment you can see other people doing the thing you assumed nobody cared about.
Boards shown are illustrative of the product interface. Real boards are built from verified mission completions tied to measured data.
Guilt is a terrible engine. Streaks, visible progress and social proof are excellent ones — and unlike guilt, they survive contact with a busy week.
Consecutive weeks of measured reduction, not consecutive days of logging in. The streak breaks when the number stops moving, which is the only honest version of a streak.
Earned against verified outcomes — a supplier who now reports, a fleet that changed, a building that stopped leaking heat. No badges for reading an article.
From measuring one thing to running a verified reduction programme. Each level unlocks tooling rather than cosmetics — deeper data, team boards, disclosure exports.
Departments, sites, franchises or the whole company. Peer visibility does what a sustainability memo never has, and it does it without a single all-hands slide.
Local and sector boards where wins get posted with the numbers attached. Public, specific, and small enough to be believable — which is what makes it spread.
Somebody fixed something. Say so, loudly, with the tonnes attached. Recognition is the cheapest and most under-used lever in the entire climate toolkit.
Nearly nine in ten people want more. Almost none of them know that. Nature Climate Change, 2024 — 130,000 people, 125 countries
Join the exchange, run your first mission, and be the visible proof that somebody else was waiting for.
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